Infothèque
Strategic management in emerging markets

"This book describes strategic management in emerging markets, discussing strategy development in that context; the basics of strategy and strategic management; corporate and business strategy; contemporary corporate strategies, including integration, intensive, diversification, and defensive strategies; strategic paradigms, including market and resource-based views; generic strategies in relation to cost leadership, product differentiation, niche/focus, and pricing strategies; and business models and strategy. Case studies are provided in each chapter." [annotation ©2019 Ringgold Inc]

Notice bibliographique

TODOROV, Krassimir, AKBAR, Yusah H. Strategic management in emerging markets : aligning business and corperate strategy. United Kingdom : Emerald Publishing, 2019. 479 p. ISBN 9781787541665