Infothèque
Mobile social marketing in libraries

"Discover how you can leverage the popularity of the new mobile social applications for your library by joining the social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library." [extrait de la 4e de couverture]

Notice bibliographique

HELMICK, Samantha C. Mobile social marketing in libraries. Lanham : Rowman & Littlefield., 2015. 109 p. Library technology essentials. ISBN 9781442243804