Infothèque
Brands with a conscience : how to build a successful and responsible brand

"The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a conscience dissects the philosophy underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth." [Extrait de la 4e de couverture]

Notice bibliographique

IND, Nicholas (ed.). Brands with a conscience : how to build a successful and responsible brand. London : Kogan Page, 2016. 224 p. ISBN : 978-0749475444

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