Infothèque
Understanding digital marketing : marketing strategies for engaging the digital generation

"Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to :

• understand and choose online marketing channels to get their products and services to market
• understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future
• achieve the competitive edge to keep them ahead of the pack

One of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing." [Extrait de la 4e de couverture.]

Notice bibliographique

RYAN, Damian. Understanding digital marketing : marketing strategies for engaging the digital generation. London : Kogan Page, 2014. 409 p. ISBN 9780749464271