Infothèque
Emerging markets : strategies for competing in the global value chain

"The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies who can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation and cost reduction, and heightened awareness of risks and benefits. " [extrait de la 4e de couverture]

Notice bibliographique

GROSSE, Robert. Emerging markets : strategies for competing in the global value chain. London : Kogan Page, 2015. 261 p. ISBN 9780749474492

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