Infothèque
Behind every good decision : how anyone can use business analytics to turn data into profitable insight

"In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to : clarify the business question, lay out a hypothesis-driven plan, pull relevant data, convert it to insights, make decisions that make an impact." [extrait de la 4e de couverture]

Notice bibliographique

JAIN, Piyanka, SHARMA, Puneet. Behind every good decision : how anyone can use business analytics to turn data into profitable insight. New York : AMACOM, 2014. 256 p. ISBN 9780814449219