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"Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to :
One of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing." [Extrait de la 4e de couverture.]
RYAN, Damian. Understanding digital marketing : marketing strategies for engaging the digital generation. London : Kogan Page, 2014. 409 p. ISBN 9780749464271